Email “List Cleaning” might sound like a typo, but stay with me.
This is a wildly important, often overlooked piece of your donor retention and engagement strategy.
Removing all those email subscribers who have never or rarely open your emails. Ouch. Sounds drastic, doesn’t it? Not really.
Read MoreThis week’s Clubhouse panel did not disappoint! I shared the virtual stage with Emily Callahan from St. Jude Children's Research Hospital, Megan Denton from L'Arche Atlanta, Phil Yagoda from Ian’s Friends Foundation, Dave French from Memphis Brand, and Hayley Berlent from The Additive Agency.
Read MoreOften, when I start working with organizations that are more than a decade old, I notice a familiar trend: the reliance on direct mailed appeals for fundraising. While direct mail isn't all bad, it's often an old-fashioned and EXPENSIVE way of fundraising.
Read MoreIf video is not part of your weekly content strategy, you're seriously missing out on growing your audience. This is where partnerships are developed, stories are shared and leveraged with a new audience. This is where the magic happens. New followers=new supporters!
Read MoreFor the first time ever, there were TWO Giving Tuesday online fundraisers last year: one in May and one in December. Some think that one event poached donations from the other... and that it resulted in less donations overall… Did it?
Read MoreIf you’ve worked at a nonprofit for more than a few weeks… you’ve probably heard a colleague complain about “donor fatigue.”
It’s an uber-common nonprofit term for “No, we shouldn’t send that email/call/text/social post etc.” because of fear that the donor has been asked to contribute to your org too often and they are going to be turned off, bigtime!
Read More"Best" And "Thank You" Are Tired. We're Tired Of Writing Them And You're Tired Of Reading Them!
Read MoreIf you’re a marketer, you most certainly know the rule of seven.
But, if you’re a nonprofit professional, you might not. Here’s what it is and here’s why it’s so important.
Read MoreSo you think you need a marketing plan. Something outlining the next 12-36 months of all marketing endeavors for your organization.
So many organizations think they need a comprehensive, lengthy marketing plan, but that's not actually what they need.
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