marketing — Splendid Consulting and Coaching for Nonprofits and Mission Driven Businesses

Nonprofit’s Great Disruptor: Embracing Risk

Guest post by Sherry Quam Taylor

The revenue trajectory of your organization has way more to do with the leadership's comfort level with investing in spending than some of their revenue-generating ideas.

Leverage the Power of Influencer Marketing for Nonprofits

Are you battling how to stand out on social media? Are you frustrated with DIY-ing your strategy and tired of over-asking the same group of Instagram followers or donors to support your cause?

Honestly, it’s nearly impossible to stand out online if you don’t have a sustainable strategy and marketing plan tailored to your business. The solution to raising your visibility and your revenue is much simpler than you think.

Unlocking Donor Loyalty: Skyrocket Your Income with Engaging Emails

There are so many nonprofits, organizations, and even consultant entrepreneurs with many email subscribers - but they're not emailing their list as often as they should, and the emails need a total makeover.

3 Marketing Mistakes that mission-driven leaders make (and what to do instead)

Sometimes you know you’re missing the mark, but it’s tough to pinpoint quite how. Luckily for you, here are some easy fixes to help you reach your fundraising goals and reach more people!

Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

Painkiller (S.O.S. make this pain stop now!)
Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

The Rule of Seven

If you’re a marketer, you most certainly know the rule of seven.

But, if you’re a nonprofit professional, you might not. Here’s what it is and here’s why it’s so important.

Social MediaChristina EdwardsAugust 31, 2020marketing, fundraising Comment

Does your nonprofit need a marketing plan?

So you think you need a marketing plan. Something outlining the next 12-36 months of all marketing endeavors for your organization.

So many organizations think they need a comprehensive, lengthy marketing plan, but that's not actually what they need. ⁠ ⁠

Christina EdwardsAugust 20, 2020marketing, nonprofit, fundraising Comment

Donor Retention Magic: Creating a Nurture Sequence

A lot of orgs have a version of this or a desire to create a program that never quite happens.⁠ ⁠⁠ It doesn't have to be boring - the same old "thank you" emails and so on.⁠ ⁠ How could you inspire and engage in a bite-sized way?⁠ ⁠

FundraisingChristina EdwardsMay 12, 2020marketingComment