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Planning an Online Auction or Virtual Event? Read this first.
Planning an Online Auction or Virtual Event? Read this first.

Any time you’re about to launch a new event, campaign, fundraiser, auction… READ your copy and look at your invite with fresh eyes. Like a newbie to your organization. Is it easy to understand?

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Fundraising, EventsChristina EdwardsJune 1, 2020nonprofit fundraising, virtual eventComment
The Missing Piece of Your Social Media Strategy
The Missing Piece of Your Social Media Strategy

On the heels of Giving Tuesday Now, it was really easy to distinguish the brands that were implementing this tactic, and the ones that weren’t.

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Social MediaChristina EdwardsMay 14, 2020social mediaComment
Donor Retention Magic: Creating a Nurture Sequence
Donor Retention Magic: Creating a Nurture Sequence

A lot of orgs have a version of this or a desire to create a program that never quite happens.⁠ ⁠⁠ It doesn't have to be boring - the same old "thank you" emails and so on.⁠ ⁠ How could you inspire and engage in a bite-sized way?⁠ ⁠

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FundraisingChristina EdwardsMay 12, 2020marketingComment
Speed Consulting: When Fear Gets in the Way of Fundraising
Speed Consulting: When Fear Gets in the Way of Fundraising

Last week's Taproot Foundation nonprofit speed consulting event had some some major takeaways.⁠ Every time I consult nonprofits at this event I come away with at least one, "ooooh, that's interesting!" moment.⁠
This session's moment went something like this:⁠

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ConsultingChristina EdwardsApril 28, 2020fundraisingComment
The Sunday Shift
The Sunday Shift

Here’s a 3 minute tool to propel you through the week… especially another week of sheltering-in-place. Take a moment to make this week one you'll be epically proud of.

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MindsetChristina EdwardsApril 23, 2020mindsetComment
Free Webinar: Preparing for GA Gives Day
Free Webinar: Preparing for GA Gives Day

We’re teaming up with Peach State Collective and Susannah Darrow Consulting for a FREE Webinar on Wednesday, April 22 at 10am with the scoop on how to stand out, tips for authentic storytelling, and why your organization should participate in this program.

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FundraisingChristina EdwardsApril 14, 2020giving Tuesday, ga gives, fundraisingComment
Giving Tuesday Now Strategy Cheat Sheet
Giving Tuesday Now Strategy Cheat Sheet

When I asked if any orgs would be interested in a quick-guide to planning #GivingTuesdayNow (May 5th), I heard a resounding, “YES!”

I’ve crafted this guide for those that are stretched thin and need a cheat sheet to get the content strategy started.

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FundraisingChristina EdwardsApril 8, 2020socia, fundraising, giving TuesdayComment
Is It Smart to Fundraise During COVID-19?
Is It Smart to Fundraise During COVID-19?

Should your organization even try to fundraise right now? Is it tacky? Is it even possible?

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FundraisingChristina EdwardsMarch 27, 2020fundraising, nonprofit fundraising, covidComment
The Playbook for a Successful Remote-Run Nonprofit
The Playbook for a Successful Remote-Run Nonprofit

By now you’ve probably had a Zoom call or two.

Watched a webinar or a Facebook Live.

Thought about hosting an upcoming fundraiser virtually.

The playbook for nonprofit fundraising virtually as yet to be written.

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Social MediaChristina EdwardsMarch 25, 2020zoom, facebook live, virtual, nonprofit fundraisingComment
COVID: Keep C.A.L.M. and Market On
COVID: Keep C.A.L.M. and Market On
Social MediaChristina EdwardsMarch 18, 2020social media, covid, crisis plan, marketing, nonprofitComment
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