Ep. 137: The 2 Skills You Need to Raise 5 Figures Every Time You Fundraise
EPISODE 137
The 2 Skills You Need to Raise 5 Figures Every Time You Fundraise
About the Episode:
Nonprofit fundraising doesn’t have to be a guessing game or a long, drawn-out, exhausting process. Yet, so many nonprofit leaders struggle to hit that $10k+ mark every time they run a fundraiser. If you’ve ever felt like fundraising is an uphill battle, you’re not alone—but it doesn’t have to be this way.
In this episode, I’m breaking down the two essential skills that will help you raise five figures consistently—without dragging out campaigns for months or shouldering all the work alone. Whether your nonprofit is brand new, stuck at 100k, or even more established but still struggling with fundraising momentum, this episode will give you clear, actionable strategies to make every campaign successful. Plus, I introduce my brand new program—The SPRINT Method™! This is my step-by-step system designed to help you raise 10k+ on repeat without stress, long waits, or doing it all alone.
Here’s what you’ll learn:
Why most nonprofits make fundraising harder than it needs to be
The two major traps that keep organizations stuck in fundraising stress mode
Skill #1: Confident, proactive donor outreach (and how to get comfortable making bold asks)
Skill #2: Fast, action-oriented campaigns (why short, high-impact fundraising sprints are key)
How to stop solo fundraising and activate your network for peer-led campaigns
The biggest mistakes nonprofits make that kill fundraising momentum
How to ditch long cultivation cycles and start raising money faster
It’s not your stories—it’s how you’re telling them. If your amazing work isn’t getting the attention (and donations) it deserves, it’s time for a messaging shift. The Brave Fundraiser’s Guide guide gives you 10 done-for-you donor prompts to make your message impossible to ignore. Get it for free here! https://christinaedwards.krtra.com/t/xKuLs6tOiPZa
Christina’s Favorite Takeaways:
“The best fundraisers don't wait for the perfect moment; they create it.”
“Some fundraisers never hit their goal because it's lacking story, urgency, and specificity.”
“If you don't ask, the answer is always no.”
“In the nonprofit sector, urgency is such a strong play.”
“When you have tools and a strategy to keep the momentum up, you not only won't experience it but you'll be prepared for momentum boosters to keep that momentum up to drive you across the finish line.”
“It is so much easier, think about this, to take somebody who already knows, likes, and trusts your organization and has them give again than it is to go find a stranger who has never heard of your organization, tell them about your organization, have them make their first gift, and then follow up.”
“You can't scale your fundraising if you're the only one doing it.”
“Your fundraiser should feel like peaks and valleys, starts and stops, and not just in November and December. You should be running fundraisers at key points throughout the year.”
Episode Resources:
Listen: Part-Time Executive Director? How to Raise Enough to Go Full-Time (and Quit Your Day Job)?
Listen: How a VA Can Save Your Sanity & Scale Your Impact with Sara Wiles
FREE Resources from Splendid Consulting:
How to Work with Christina and Splendid Consulting:
The SPRINT Method™ - Fundraise Like a Pro, 5 Figures At a Time
JOIN THE WAITLIST: The Purpose & Profit Group Coaching Program
Connect with Christina and Splendid Consulting:
-
*Links may be affiliate links which means I may earn a commission at no cost to you.
Christina Edwards 0:00Welcome back to the purpose and profit club podcast. I am thinking about how yesterday morning was my first foray into career day. I threw my hat in the ring and I was a career day expert. Guest, what is the word for my son's fourth grade class? And the night before, I was like, I think I should prepare for this. I don't really know what I'm what, what I'm getting into. It was very, very simple, um, kind of like, sign up form, and, um, the day before, somebody said to me, like, oh, well, I have these slides. And I was like, slides, how many slides? And then I thought about all of the work that I do on the podcast, and all the work that I do in speaking and webinars and conferences. And the truth is, I don't really need slides. Slides are a benefit to show some pictures to especially to kids, to keep them engaged. So I did end up throwing some photos onto some Canvas slides that way they had that there. But it was a good exercise. And like, how often are you out there talking about the work you do? How often are you talking about your mission? And if you feel like, here's a litmus test, you could show up for career day for a fourth grade class and just wing it and do excellent then that's a good test of like, Yeah, I'm out there in the field. I'm out there talking to donors, I'm out there in front of my community talking about our work. And if you feel like Christina, I would want at least a week to prepare, then that's a kind of a key indicator of your edge of a growth opportunity for you, because I want you comfortable talking to fourth graders. I want you talk comfortable talking to 40 year olds. I want you comfortable talking to 80 year olds, right? So it was really fun. I had about, I don't know, 20 minutes or so. I got to talk about my work, which I actually was like, I knew would be a little bit of a challenge, because I'm in the middle
Unknown Speaker 1:50
of of the nonprofit. I don't work in house for the nonprofit, so I have, you know, I was taking the sort of entrepreneurial business lens, but also talking specifically about the work some of you all do, and I was able to share some of the work of our clients in the club of the clients I've worked with across not only the United States, but across we hit South America, we hit the Caribbean, we hit some international nonprofits. So it was really, really fun.
Unknown Speaker 2:23
today we're going to talk about the two skills you need to raise five figures every time you fundraise. Now listen, I'm going to be telling and going through these two skills with the lens of the smaller shop nonprofit, maybe the nonprofit that hasn't hit their first 100k yet in annual fundraising revenue, or maybe they're stuck around 100k or 200k and haven't, hasn't really broken past that. However, for my larger or more established orgs, maybe you're rocking and rolling in a million past you're gonna find some really good strategies today that you can deploy to make those five figures or even six figure fundraisers easier.
Okay, so let's begin most nonprofits make fundraising way harder than it needs to be. So if you feel like you're carrying your entire nonprofits fundraising efforts on your back, you're not alone. I literally see this almost every single day, whether it's a call, an email, a direct message I receive where the executive director, oftentimes, the nonprofit founder for the smaller shop, feels like, Listen, I'm the only one fundraising. It's all on me. My board is hands off. It's up to me to make this happen. I'm stuck making every single ask. So if that's you, if you're like, nodding along, you're like, yeah, uh huh. Here's the thing, solo fundraising is not sustainable. And the good news that I have for you is I actually don't want you fundraising alone. When you look at larger scale organizations, even at the half million dollar mark or million dollar mark, right in annual fundraising revenue, you're it's not a solo operation. And what I mean here is it's not about having, like, a bunch of staffers. It's not like, oh well, she's saying we need to have a development person and a major gifts officer and a blah blah blah and blah blah blah, sure, eventually, yes, you will. But that is actually not what I'm talking about today. So I'm going to share some good news, one that we're going to get you out of solo fundraising, because you don't have to do this alone. I'm going to break down the two essential skills you'll need to raise five figures every time you fundraise. Okay, so stick around today. I'm also going to share with you my new program, the sprint method. This is a step by step system to make fundraising repeatable, scalable and way less stressful. Sound good. All right, let's go. So here's the problem that I see, most fundraisers actually struggle to raise five figures. You're struggling at your 10k goal.
Unknown Speaker 5:00
And the reason why
Unknown Speaker 5:09
most nonprofit leaders I talk to are stuck in one of these two fundraising traps. Okay, one, they wait too long to ask. They spend months of cultivating relationships, sending updates, waiting for the perfect moment, the right sun, shiny day, the right phone, call, the right data,
Unknown Speaker 5:30
only to have donors disappear when it's finally time to give right. Like you're waiting, you're like kicking the can, right, and it makes sense. One One reason is many of you have been taught cultivation cycles take a long time, but you're listening to this podcast because you're as impatient as I am, and you have a sneaking suspicion that the old way is no longer getting you where you want to be, right? Donor habits have changed. Consumer habits have changed, and you're seeing that like this old school way isn't working anymore. Okay? The other trap I see is you're trying to do it all alone, so maybe you assume fundraising is 100% of your job, and so you're not engaging your board volunteer supporters to help. And the result of that is a constant cycle of stress, burnout and big one, unpredictable revenue, okay? And if you're thinking, Christina, no, no, no, I am asking my board members to fundraise, they're just not. I was just on a call this morning with somebody who said, yeah, like, how do you get the board to fundraise? I mean, they're a good board, but they're just not well connected. They're a good board, but they're just not doing the things they said they would do. Okay, well, we'll address that. So how do we fix it?
Unknown Speaker 6:50
here are the two skills you need to raise five figures every single time. All right. Skill number one, confident, proactive donor outreach. This is about leading the conversations, not waiting for donors to air quotes. Be ready. Your funding doesn't depend on how many donors you have. It depends on how many conversations you start. So let's talk about what prospecting is. Let's talk about what lead gen is. Many, many years ago, my first foray into entrepreneurship was through real estate, and I had to build my list from scratch. I had to build my list of prospects from scratch, and at that time, I was hanging around with exactly zero people looking to buy us and sell a house. I was in my 20s. They
Unknown Speaker 7:35
weren't around. No one was buying a house. None of my friends were buying a house in their 20s. And so I keenly know what it's like to start prospecting in Lean Gen when you have no leads. Okay? However, that is actually not an excuse to say that you can't be successful, because you can. It's totally possible. So you do have to get donors in your pipeline. That's one new prospects getting out in front of people having those moments like I had in front of my son's fourth grade class, talking about what you do, talking about your mission, seeing if where people are leaning in, raising their hand, asking to help, wanting to learn more, right?
Unknown Speaker 8:17
So the best funders fundraisers don't wait for the perfect moment they create it. So here's what that looks like. Instead of hoping donors will notice your campaign, you reach out first. Instead of sending another passive email, you pick up the phone and make an ask. Now I want to bookmark that when I was at give con, one of the great things that a colleague of mine, John kosovsky, said, was be wary of surveys. When you survey your audience and people say, I prefer email, I prefer text, I prefer direct mail, because this day and age, most people are not going to say, oh my gosh, call me. I prefer to be called, right? If you think about it, I would never self select that I prefer to be called, and the truth is, I can count on one hand the organizations that have called me in the last 12 months, because it stood out, even though conversation as I didn't have, but the ones that left a voicemail, I'm like, I can think of them, and I'm thinking them in a warm way, not in an annoyed way, a Warm way, because the voicemail they left or the conversation that we had was so good, so picking up the phone and making the ask is so, so important, and when you don't necessarily have the tools support
Unknown Speaker 9:34
practice, it can feel very, very daunting to do so, that's why we will give you that support inside the sprint method. All right, another way that this shows up is instead of waiting for them to decide, you guide the conversation with urgency and clarity. Okay, this is a big one. So I see that you have a goal. Let's say you have a goal to raise $50,000.
Unknown Speaker 10:00
And I ask you by when, for what? And the general answer is, the sooner, the better for our programs, right? I am not compelled as a donor or donor prospect to take action based on that, right? So the reason why some fundraisers never hit their goal or barely squeak by to the finish line is because it's lacking story, it's lacking urgency, and it's lacking that specificity, right? And those are all killing your campaigns before they really get out the gate.
Unknown Speaker 10:33
So one of my clients was really hesitating to ask for major gifts. She thought, I gotta cultivate more, I'm not sure, or you know, they gave to that campaign last year. We coached her. I coached her through a bold outreach plan, drilling in that story, that urgency for her campaign, and within 30 days, she landed a $10,000 gift written new recurring donors. So the lesson here is, if you don't ask, the answer is always no. If you don't ask, the answer is always no. And a lot of what we do in this prospecting donor outreach process is building your capacity to hear no, because inevitably,
Unknown Speaker 11:18
on the path to hearing lots and lots of yeses. Yes, I would like to make that $10,000 gift. Yes, I'm going to make a donation. Yes, I want to support your phone fundraiser. You're also going to hear no and you're also going to hear silence, which silence, in this case, is a no, a non response is a no right. And so expanding your capacity to hear those nos and not make it mean that you're doing something wrong, not make it mean that you should stop, but actually realizing that those nos are the path to yeses.
Unknown Speaker 12:40
so I'm going To give you the good old fashioned running metaphor here. So if you knew you wanted to run a marathon, you probably wouldn't sign up for a marathon and have that be your first foray into running, right? You might start with running a mile. You might start with signing up for a 5k you might sign up for a 10k then a half marathon. You with me, right? And in that process of running a 5k you're gonna have some fails. You're going to not hit your your goal on time. You're going to maybe have, you know, have it go sideways.
Unknown Speaker 13:53
maybe you're more sore than you expected to be, right? It's going to be paved with peaks and valleys, and that is literally the path to get there. So building up that skill, a proactive lead gen and outreach, and also that mindset that goes along with that skill, is key. All right, let's move to skill number two. This is fun because this speaks to my own impatience, right? Fast action oriented campaigns where you stop solo fundraising. So the mistake I see is that nonprofits are consistently dragging out their fundraising efforts for months and trying to do it alone. Or if you're trying to bring in some volunteers to help you, trying to bring in some board members to help you, you're doing it in a way where it's not easy, it's not low lift for them, or they're unclear on the path to success, and so they're not participating or engaging a five figure campaign. Doesn't need to take six months. In fact, it shouldn't. Shouldn't. Can happen in 10 days. It can happen in 14 days. Okay, but here's the key, you should not be.
Unknown Speaker 15:00
The only one asking. Even if you're a solo Executive Director, you don't have to fundraise alone. So in the sprint method, we're teaching how you can focus on a strong story with a clear, urgent reason to give now, not in six months, not next year, peer power, getting others to amplify your ask. So it's not all on you, removing friction making it easy to donate in seconds. You know my test, can I donate to your nonprofit from my couch on my mobile phone, on my iPhone? If not, we have a friction problem. Okay, if I have to get up and grab my credit card and punch in numbers, we have a friction problem. If I need to only use PayPal or Venmo or some other app, we have a friction problem. If you want me to mail in a check, we have a friction problem. Okay, injecting urgency, setting deadlines and matches that drive action. Urgency is such a strong play, and we see it all the time in the for profit world, we see it all the time in the E commerce world. I can't tell you how many purchases I've made, even just this month, last year, whatever, because there was urgency. Urgency a sale was going away. Urgency an item was going away. Urgency that shipping, free shipping, was going away. Urgency that a discount was going away. There's so many ways that you can drum up urgency that your nonprofit isn't doing, and that is keeping your fundraiser feeling like a slog, keeping momentum, speaking of slog, right? No more mid campaign drop off. So depending on how long your campaign is, the especially the longer the campaign, the more you will experience what we call that mid campaign slump. Sometimes they call it the messy middle when you have tools and a strategy to keep momentum up, you not only won't experience it, but you'll be prepared for momentum boosters to keep that momentum up to drive you across the finish line. Last thing, tackling churn. Tackling churn. I heard this a lot in some recent conversations with other nonprofits and other tech companies, this idea that so many organizations are spending so much time acquiring new donors when in fact, it's so much easier and cheaper to keep your existing donors. Okay, I want to say that number is 5x but I need to look that
Unknown Speaker 17:23
up. It is so much easier think about this, to take somebody who already knows likes and trusts your organization and have them give again, than it is to go find a stranger who has never heard of your organization, tell them about your organization, have them make their first gift, right, and then follow up. So the the key here is two fold. I never want you to do all this work on the front end to bring in new donations, new donors, only to have them be one and done. Right? We want those donors retained, and you need a clear retention plan for tackling those churn while also putting new donors, new donor prospects, new businesses, as sponsors inside your pipeline, that's how you get out of that fundraising roller coaster.
Okay, so here's how you stop solo fundraising and still raise more. We gotta get you out of what I call program heavy executive directing. So this looks like where you are solo shop, Edie, and you are so heavy on operations and programs that you're barely giving yourself time to actually fundraise. And don't forget, your mission doesn't exist without the funds to do it, and your mission stays small without more funds to expand the timeline for your programs to grow only gets bigger and bigger, right? It only gets longer and pushed further out the more that you're funding plateaus. I love this thought experiment, which is like, if you were to get 100k today dropped into your account for your nonprofit, what would you do with it. And usually I hear, oh my gosh, I would be able to start this new program, oh my gosh. I would be able to clear our wait list, oh my gosh. I would be able to expand to a wider market. I would be able to serve more people. I would be able to, you know, add this extra thing that we've been dreaming about, doing that is possible for you. It doesn't have to be a dream, but you do have to change the way that you're spending your work week. Whether this is a part time effort, maybe this is something you're doing on nights and weekends or early mornings, right? Maybe you have a day job, and what you're doing in the time you're working on the nonprofit is so heavy on programs and ops. You're never giving your chance, yourself a chance to succeed. You've got to carve out fundraising time. I call these CEO CEO days, and we teach our process inside this sprint method for batching CEO days. Now the good news I have for you is a CEO day doesn't actually have to be an eight hour day. CEO day can be a batch of time, right?
Unknown Speaker 20:04
So here's how you stop for solo fundraising and still raise more. One we're going to activate peer campaigns. That means getting your board members, volunteers and donors to share campaigns and make their own asks. There are ways we can gamify it. There are ways we can get board buy in when there has never been board buy in before. There are ways that you can get volunteer participation if you've never experienced that. So if you've ever tried this and it didn't work, do not sell yourself short and say this doesn't work for us. You just didn't try it. Right, right? If you ever think about we're gonna go back to the example of running a marathon. Now I could say, you know, I tried running, I tried training for a marathon, and it didn't work. Is that true? That, like, that's it. That was it for me. I only got one shot, and it's it's done. It's never a possibility. Absolutely not, do not give up so fast. Maybe the way that I was training wasn't what the right trainer. Maybe the way that I was training was completely guessing my way to do it. Maybe the way I was training was on a hope and a prayer and fingers crossed, right? You want to set yourself up for success, and just because you dipped your toe in the water on this does not mean it won't work. You didn't have the right system and support to make it happen. Here's the second thing, donor matches. I love it when somebody's like, I don't think that anyone cares about a donor match, right? I'll hear that on LinkedIn. Sometimes do donor matches even work anymore? And then the data is right there. It just swoops in right in front of their face to back it up. Yes, yes, yes, yes, yes, yes, yes. Donor matches work. You should be securing them with every single campaign. I believe it was the we are for good, my friends at we are for good. They had a
Unknown Speaker 21:42
a, I want to call it a summit. They had a thing. And they brought in Scott Harrison from Charity Water, and he was talking about some A/B testing they were doing to a fundraising page or for a campaign. And they were testing two different styles of donor matches. And the donor match that converted the highest was a, what I would call a pattern interrupt donor match. So instead of saying, double your gift today, all funds will be matched by a generous donor up to $10,000
Unknown Speaker 22:10
they had one that was like, it was like, Oh man, I'm gonna have to go back and find it. It was an it was a weird number. It was like, they had a four, 4.5%
Unknown Speaker 22:22
match, or four and a half times. It was a it was it ended on a decimal, or a point five, you know, 50% match, something like that. I think it was 50% match. And it was a pattern interrupt. If you landed on a page that didn't say double your donation, but had a different number, even a 3x match will do this, or a 6x match, depending on what you've got, a 50% match, meaning up to 50% so for every dollar you put in, we'll put in another 50 cents, thanks to a generous donor that converted higher. Why did it convert higher? It was a pattern interrupt. It stops you in your tracks. It's believable, it's unique, it's different. But like, what a what a way to do that like, what a great, simple way to do that if you're securing a donor match anyway, how do we want to play with it so it has that same experience to your donors and your prospects? Donor mattress, yes, they work. Stop poo pooing them and start doing them. If you don't know how to secure them, or if you're going to the same donor again and again, you should join the sprint method, and we'll teach you how to do it. We've had clients who have said, you know, Christina, I only have like, kind of one or two donors who we've ever done this with, and we taught them a process, and they were able to secure a brand new donor match. And not only that, their donor match said, This is so cool. I've never been asked to do this before. It was such a wow moment for them. Talk about a great experience for them. All right, another step engaging your board. We need to give them clear, easy ways to participate, even if they're not fundraising experts, and I want to offer especially if
Unknown Speaker 23:56
9 out of 10 board members. Sometimes it feels like 10 out of 10 board members are not fundraising experts. Sometimes it feels like 10 out of 10 board members don't want to fundraise. Feel a type of way about asking their friends, feel a type of way, you know, avoid leveraging their own networks. And that is just a symptom that we haven't trained the board, and that's okay. That's just a symptom of we haven't given them the tools to succeed. I love thinking about the people in my life who aren't natural. Salespeople. Aren't natural. You know, outgoing people, people, right? If I said to them, Hey, I need you to be a peer fundraiser for this cause you care about, they would hide under a desk. They're like, I don't want to do that, that I don't want to make my friends donate, they would have lots of thoughts about how that would feel, and they wouldn't want to do it. However, I could get that same person to be a hell yes, if we just gave them the tools and also the ask, so that they saw the vision of why they're doing.
Unknown Speaker 25:00
It and why it's not at all salesy or squirmy or weird to do that we sometimes we just need to share with them like, this is what it looks like. They don't know what they don't know here. Okay, that's another way to say it. They don't know what they don't know here. So the simplest way to get a no is when you just say to them overtly, will you fundraise for me? Will you? And they're like, No, I don't. I don't want to do that, right? Instead, you want to actually have a peer fundraising campaign, a peer fundraising system that they're like, Oh, I saw Joe did that. Okay? That seems super easy, or you pitch it to them in a way that they see the why and the meaning behind it and why it's not icky or salesy or weird or off putting at all. And for my introverts, why they can do it, without ever having to make a phone call, or they don't have to do it by, you know, posting on Tiktok or anything like that. We meet them where they are. We meet them where they are. So you should be engaging your board. And if you've tried, and if you did and it didn't work, it doesn't mean it won't work. It just means you didn't have the right system and tool to make it happen.
Unknown Speaker 26:06
So a client of mine was also fundraising solo. We activated her first peer campaign, and she raised over $12,000 in just a few weeks without having to make every ask herself, you can do this even if you have a small board, you can do this, even if you have a handful of volunteers. You can do this even if you're the only in House staffer. But you can't scale your fundraising. If you're the only one doing it, you can't scale your fundraising too if you're looking, by the way, to offload your fundraising to a consultant or to some sort of fractional person, and you don't have your current donor base. Somebody said that to me recently, so that just dropped in. So let's like, let's address that real quick. This was a newer nonprofit, under 100k and what they basically said was, they themselves, aren't like, great at fundraising. Can they hire somebody to do this part time? And I was like, they're okay, let's, let's play that out, right? But they hadn't, didn't have a donor base. They didn't have a donor pipeline. So you can hire someone to do that for you, and they're going to say, Who, who do you want me to call? Where are the leads? And if you only have a handful of people, you're wasting money, right? And as the executive director, especially if you're the founding executive director, you need to master this skill before you offload it to somebody else. This is not a skill for you to offload to somebody else in the beginning stages. At the stage where you're you're under 100k you need to master this skill. And then you need to have a process for this skill when you're growing and scaling, then you could bring in a part time development person, something like that. Okay, so the short answer is, no, don't do that. And the reason being, you want to master it first, because you don't want that person who is at a part time or even contract work to be winging it for your nonprofit. You should have a clear mission. You should have a clear value statement, a clear ask, an outreach process, a clear report back and follow up process for them to then execute. If you don't have any of those things, you should have a clear peer to peer toolkit. If you don't have any of those things, you first need to again master it first, before you offload it.
Unknown Speaker 28:33
I so I want to tell you about the sprint method and how I came up with it, why I came up with it, and who it's for. So this is for somebody who hasn't yet figured out how to make five figure fundraising repeatable. Your organization may be under 100k your organization may be bringing in fundraising revenue a little bit over that, but you haven't figured out how to raise 10k or war in every single campaign without stress. Your fundraisers are basically kind of this year round thing with a big push at the end of the year. But there's no clear plan or path to bring in money in what I call sprints. So if you picture me, if you're just listening to me on your on your podcast streaming app, I'm right now doing like a peak and valley with my hands. Your fundraiser should feel like peaks and valleys, starts and stops, and not just in November and December. You should be running fundraisers at key points throughout the year. Okay, at key points. Did you run a fundraiser yet? Have you? Do you have one coming up? Because you should, and those fundraisers should be bringing in money. Q1, q2 q3 and, of course, q4 and it should be a peak in Valley. It should feel like for your donors, for your subscribers, for your fans, for the people in your ecosystem, that there are very, very clear when you are fundraising, when you are doing your sprint, and very, very clear when you're in nurture, when you're doing social proof testimonials, that phase right the story.
Unknown Speaker 30:00
Phase. And it shouldn't feel like they as a subscriber on your email list, as a follower on your Instagram page, feel like you're always in a constant state of fundraising. You feel me, it should be very clear. Oh, they're running a fundraiser. Oh, I see that. Oh, I see that it ends on the 30th of the month. Oh, wow. I see they have these clear pieces. I see they've already raised $17,000 and I know their goal is 25 that should be my experience. If you don't have that down on lock, the sprint method is for you. Okay, I'll teach you how to raise 10k every time you fundraise or more, without the stress confidently make big asks and land major gifts. And here's why I included the major gift piece is
Unknown Speaker 30:42
the newer, smaller nonprofit is usually going to friends, family members, community members, etc. And sometimes that means they have high net worth individuals giving, you know, larger gifts. But oftentimes they maybe don't, and they only have a handful. And it's really important that you diversify your donor base, because $100 gift is so important, and we need lots of those people in your ecosystem. And when you have a large goal, like 50k having a pipeline of major and mid sized donors who can take big chunks out of that goal is essential, essential to get you to that 500k and ultimately million plus in funding. Okay, so it's really important that we give you the tools to lead gen, to do outreach. We have pitch scripts. We'll walk you through that process. Okay, we'll also teach you how to stop overthinking and start getting money in the door fast. So as I said earlier, it shouldn't take you months and months and months to raise $10,000
Unknown Speaker 31:42
I oftentimes, when I was building out the curriculum for this program, hey, think about a faucet, right? So that when you need funding, you turn on the faucet and you run a campaign, and then when the campaign's over, you turn off the faucet. Versus what I see very, very common is the faucet is a trickle, and it is a trickle in for months and months and months and months and months and months until you finally hit your goal. It should not feel like that for you and also for your donors and supporters, they can feel that trickle. It doesn't feel good, because it does feel like you're just constantly asking and not meeting your goals.
Unknown Speaker 32:23
I will also teach you how to stop doing it alone and create a powerful fundraising team of peers and advocates. That's why I created this sprint method. So it's my shortcut to five figure fundraisers on demand, no long cultivation cycles, no guessing, no waiting, no more doing it all yourself. You get a proven step by step system you can access 24/7, in our members area. This is a video curriculum, so we have access to all of the videos. You can go at your own pace. Some people love a fire hose style for this, some people like to go, you know, nights, weekends, whatever feels good, lunch times, right? And go at their own pace. We will have done for you, scripts, templates. You never have to wonder what to say. Plus, we do live monthly group coaching with me, so you always have a clear action plan. So you can bring anything to group coaching for feedback. You we can workshop. We can we can role play a major donor conversation, a matching donor conversation. We can work on your board engagement for the sprint method for an upcoming campaign, you'll get anything you want 360 degree feedback on those live monthly calls. Plus we have a private community where you can connect with other nonprofit change makers for accountability, celebrate your wins and get that momentum if you are serious about breaking out of solo fundraising and building real funding momentum, this is for you. I built this program. It is very, very different. If you heard me talk about the purpose and profit Club, where we teach a more advanced technique, which is layering in the social Street Team method and more advanced techniques and fundraising, this program is very different because it is built for nonprofits who have not yet mastered how to make five figure fundraising repeatable. If you
Unknown Speaker 34:37
go to splendid courses.com, forward, slash, Sprint, or click the link in our show notes, you can go and check out what's inside. The sprint method is a 12 month program. It is $2,000
Unknown Speaker 34:48
at our Early Bird rate, okay, because we are already pre selling it to our wait list. If you join at the time that this, call this, uh, this episode is live, you will get that special early.
Unknown Speaker 35:00
bird pricing, because it is a new program, and we also have a payment plan for $180 a month. So you're not allowed to tell me that it's not within budget, because $180
Unknown Speaker 35:10
a month in order to figure out and get the entire system to fundraise and create 10k campaigns or more on repeat, is worth it every single time. So I built it with the part time founding executive directpr in mind, and I wanted to make it very, very accessible. If you have questions about the sprint method, I want you to do one of two things. One, you can email me questions, or two, you can head over to my LinkedIn and you can send me a message with any questions. I will look at your organization. I will tell you if it's the right place for you, and if you're like, I'm deciding between the two. I'm not sure what program is right for me, then I can help you. I'll help you figure that out. All right, I am so excited to see and share the sprint method with so many of you, and I hope that you see that all you need for fundraising five figures every time is the skill of confident, proactive donor outreach and fast action oriented campaigns, ones with start dates and finish dates. We need great, juicy stories, and I can't wait to support you. Create yours. See you next time you.