Ep. 138: From AI to Bold Asks: 10 Nonprofit Marketing & Fundraising Trends Shaping 2025

EPISODE 138

From AI to Bold Asks: 10 Nonprofit Marketing & Fundraising Trends Shaping 2025

 

About the Episode:

The nonprofit world is shifting fast, and if you want to stay ahead in 2025, you can’t rely on last year’s strategies. After attending and speaking at GiveCon, I took a step back to really absorb what’s working—and what’s not.

From AI-powered donor outreach to bold fundraising asks that work, I’m breaking down the 10 biggest nonprofit marketing and fundraising trends that will shape how you raise money and grow your mission this year. The organizations that win are the ones willing to be brave, adapt fast, and put relationships first—and that’s exactly what I’m covering in this episode. Whether you’re looking to scale up recurring giving, get better at bold fundraising asks, or tap into the power of storytelling (the right way), this episode will give you the edge you need.

Here’s what you’ll learn:

  • Why bold fundraisers always raise more money and how to stop playing small

  • The real reason you’re hesitant to ask and how it’s costing you funding

  • How to market “hard-to-talk-about” missions and connect with the right audience

  • How to create a sense of community that keeps donors coming back

  • A simple (but wildly effective) donor engagement trick you can steal today

  • Why uncertainty shouldn’t scare you—it should push you to innovate

  • The two fundraising strategies that every nonprofit leader should be prioritizing

  • Smart ways to use AI in your nonprofit without losing the human connection

  • Why waiting for the perfect campaign is holding you back (and what to do instead)

  • How to ethically gather and use impact stories (and why consent should never be forever)



It’s not your stories—it’s how you’re telling them. If your amazing work isn’t getting the attention (and donations) it deserves, it’s time for a messaging shift. The Brave Fundraiser’s Guide guide gives you 10 done-for-you donor prompts to make your message impossible to ignore. Get it for free here! https://christinaedwards.krtra.com/t/xKuLs6tOiPZa


Christina’s Favorite Takeaways:

  • “The fundraisers who ask early, ask often, and don't overthink whether it's the right time are the ones who win.”

  • “Part of being brave is feeling that fear, and you still go.”

  • “As long as you're keeping donors in the loop, making them feel like they matter, thanking them, reporting back on the gift, you're building loyalty.”

  • “Belonging is a core need for all of us.”

  • “Don't pretend and be overly formal when you don't need to be and shouldn't be.”

  • “I like to think of AI as like my brainstorming assistant.”

  • “Relationship first. Connection first. Belonging first. Bravery first. AI is a TOOL.”

  • “Your campaign doesn't need to be flawless. It needs to be live. It needs to be brave.”

  • “Don't be afraid to use humor. Your fundraising doesn't have to be serious all the time.”

  • “The people who give consent should then also have the ability in the future to remove consent.”

  • “Fundraising success this year and beyond is not about waiting for the perfect moment. It's about taking bold, brave, and smart action NOW.”

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