Splendid Consulting and Coaching for Nonprofits and Mission Driven Businesses

3 Marketing Mistakes that mission-driven leaders make (and what to do instead)

Sometimes you know you’re missing the mark, but it’s tough to pinpoint quite how. Luckily for you, here are some easy fixes to help you reach your fundraising goals and reach more people!

business coaching, Online Marketing, MindsetChristina EdwardsSeptember 23, 2022marketing, Marketing non-profit, nonprofit, mission driven, marketing mistakes, donor appeals, Atlanta nonprofit, atlanta, ethical storytelling, online appeals, Building Relationships, donors, social impactComment

The secret to massive change (& it isn't what you think)

Last year I did my first "Aqua Therapy Circuit." Aka, a voluntary-torture where you alternate between hot/cold therapies (sauna, hot tub, ice bath, repeat) in a short period of time in the name of wellness. 😅

My jaw clenched. My lips tightened. I felt dread.

Mindset, business coachingChristina EdwardsAugust 9, 2022Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, coaching, business coach, thought workComment

Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

Painkiller (S.O.S. make this pain stop now!)
Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

Online Marketing, Social Media, MindsetChristina EdwardsJune 15, 2022fundraising online, Social media marketing, influencer, influencer marketing, Atlanta nonprofit, Marketing non-profit, workshop, nonprofit fundraising, marketingComment

The Best Types of Engagement-Boosting Instagram Posts for Nonprofits

Skip the crazy filters and frames on Instagram and optimize your posts to generate more supporters and donors with these 3 essential posts!

Instagram is the perfect place to attract new supporters and generate buzz for your org, but the same old static feed posts aren’t stopping the scroll 🛑

Social Media, Online Marketing, ResourcesChristina EdwardsMay 25, 2022Atlanta Non-profit, Social media marketing, social fundraising, social media for nonprofits, Non-profit, consulting, Building Relationships, instagram, Instagram stories, Engagement for Nonprofits

3 Way to Show SOCIAL PROOF on Your Fundraising Pages

Does your fundraising page feel like a snooze-fest? Or worse, does it look like it could be for any fundraiser for any nonprofit? Maybe you’re onto yourself and know it feels generic, but aren’t’ sure how to fix it. Read on…

Fundraising, Social MediaChristina EdwardsMay 25, 2022fundraising online, Instagram stories, Social media marketing, Marketing nonprofits, fundraising, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

5 Canva tips to launch gorgeous nonprofit campaigns

Canva Pro is free for nonprofits! So it’s a no-brainer to use it to design all your marketing materials. Use our pro Canva tips to make it even easier.

Christina EdwardsMarch 11, 2022

The 80/20 Rule is Dead (and what to do instead)

When I first started my digital marketing agency over a decade ago, we actually followed the 80/20 rule. Here's the gist:

Online Marketing, Social MediaChristina EdwardsJanuary 4, 2022 Comment

15 Essential Reads for every brilliant changemaker

This past year I’ve listened to some life-changing podcasts and audiobooks, and dog-eared the pages of my new favorites. With that said, here’s my list of favorite reads of the year…. with a caveat!

Online Marketing, MindsetChristina EdwardsNovember 29, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

My Favorite Detective Show's Ultimate Storytelling Hack (that works for every brand!)

There’s no spoilers in this blog, but just to say if you haven’t watched Only Murders in the Building, do it!

Martin Short is a gem -- it's worth the watch just to see him and Steve Martin banter. So good.

Online Marketing, Social Media, FundraisingChristina EdwardsOctober 28, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

Splendid Spotlight with Jenn Graham of Inclusivv

Inclusivv is on a mission to design a more inclusive world. An activist, designer and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter.

I’m so excited to talk with my good friend, Jen Graham, this week to discuss her incredible nonprofit work with Inclusivv.

Instagram LiveChristina EdwardsSeptember 27, 2021Inclusive, conversations, hard topics, community advocacy, inclusive conversations, social impact, Atlanta nonprofit, think differently, social issues, open discussions, diverse voicesComment

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