Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

Painkiller (S.O.S. make this pain stop now!)
Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

Online Marketing, Social Media, MindsetChristina EdwardsJune 15, 2022fundraising online, Social media marketing, influencer, influencer marketing, Atlanta nonprofit, Marketing non-profit, workshop, nonprofit fundraising, marketingComment

The Best Types of Engagement-Boosting Instagram Posts for Nonprofits

Skip the crazy filters and frames on Instagram and optimize your posts to generate more supporters and donors with these 3 essential posts!

Instagram is the perfect place to attract new supporters and generate buzz for your org, but the same old static feed posts aren’t stopping the scroll 🛑

Social Media, Online Marketing, ResourcesChristina EdwardsMay 25, 2022Atlanta Non-profit, Social media marketing, social fundraising, social media for nonprofits, Non-profit, consulting, Building Relationships, instagram, Instagram stories, Engagement for Nonprofits

3 Way to Show SOCIAL PROOF on Your Fundraising Pages

Does your fundraising page feel like a snooze-fest? Or worse, does it look like it could be for any fundraiser for any nonprofit? Maybe you’re onto yourself and know it feels generic, but aren’t’ sure how to fix it. Read on…

Fundraising, Social MediaChristina EdwardsMay 25, 2022fundraising online, Instagram stories, Social media marketing, Marketing nonprofits, fundraising, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

5 Canva tips to launch gorgeous nonprofit campaigns

Canva Pro is free for nonprofits! So it’s a no-brainer to use it to design all your marketing materials. Use our pro Canva tips to make it even easier.

Christina EdwardsMarch 11, 2022

The 80/20 Rule is Dead (and what to do instead)

When I first started my digital marketing agency over a decade ago, we actually followed the 80/20 rule. Here's the gist:

Online Marketing, Social MediaChristina EdwardsJanuary 4, 2022Comment

15 Essential Reads for every brilliant changemaker

This past year I’ve listened to some life-changing podcasts and audiobooks, and dog-eared the pages of my new favorites. With that said, here’s my list of favorite reads of the year…. with a caveat!

Online Marketing, MindsetChristina EdwardsNovember 29, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

My Favorite Detective Show's Ultimate Storytelling Hack (that works for every brand!)

There’s no spoilers in this blog, but just to say if you haven’t watched Only Murders in the Building, do it!

Martin Short is a gem -- it's worth the watch just to see him and Steve Martin banter. So good.

Online Marketing, Social Media, FundraisingChristina EdwardsOctober 28, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

Splendid Spotlight with Jenn Graham of Inclusivv

Inclusivv is on a mission to design a more inclusive world. An activist, designer and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter.

I’m so excited to talk with my good friend, Jen Graham, this week to discuss her incredible nonprofit work with Inclusivv.

Instagram LiveChristina EdwardsSeptember 27, 2021Inclusive, conversations, hard topics, community advocacy, inclusive conversations, social impact, Atlanta nonprofit, think differently, social issues, open discussions, diverse voicesComment

Splendid Spotlight with Jennie Jiang from Global Village Project

Global Village Project provides tuition free middle school for recently arrived refugee girls in the Atlanta area. Jennie Jiang is the former Marketing and Communications Specialist and I’m so excited to speak with her about her story.

Instagram Live, Social MediaChristina EdwardsSeptember 7, 2021Refugee girls, girls school, middle school, home language, educate girls, social justice, partnership, welcome walk, community driven, Atlanta nonprofitComment

5 Ways for Nonprofits + Social Enterprise Businesses to Partner Together

I’m ever-passionate about nonprofits and social enterprise businesses partnering together to make a massive impact. More and more, we’re seeing nonprofits and “for-profits” businesses partner together to create social change, fundraise, or raise awareness.

Social Media, FundraisingChristina EdwardsSeptember 2, 2021Comment

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