Posts in Fundraising
Lessons from Fundraising Powerhouses: New Story Charity, Charity Water, and more
Lessons from Fundraising Powerhouses: New Story Charity, Charity Water, and more

Last week I was invited to present a live training for Chik-fil-A's Impact Accelerator Conference in Atlanta.

I was honored to be among some of the best storytellers, leaders, founders, and nonprofits including Brett Hagler of New Story Charity, Vik Harrison of Charity Water, Dr. Beverly Tatum, Justin Taylor of CARE, and Terrance Lester of Love Beyond Walls. I could go on and on.

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FundraisingChristina EdwardsInstagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment
5 Reasons Why Direct Mail Appeals Are Overrated
5 Reasons Why Direct Mail Appeals Are Overrated

Often, when I start working with organizations that are more than a decade old, I notice a familiar trend: the reliance on direct mailed appeals for fundraising. While direct mail isn't all bad, it's often an old-fashioned and EXPENSIVE way of fundraising.

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Social Media, FundraisingChristina EdwardsInstagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment
Is Donor Fatigue Even Real?
Is Donor Fatigue Even Real?

If you’ve worked at a nonprofit for more than a few weeks… you’ve probably heard a colleague complain about “donor fatigue.”

It’s an uber-common nonprofit term for “No, we shouldn’t send that email/call/text/social post etc.” because of fear that the donor has been asked to contribute to your org too often and they are going to be turned off, bigtime!

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FundraisingChristina Edwardsfundraising, nonprofit fundraising, social media for nonprofitsComment