Ep. 140: Fundraising, Legacy & ALS with Live Like Lou + Sisters of St. Francis

EPISODE 140

Fundraising, Legacy & ALS with Live Like Lou + Sisters of St. Francis

 

About the Episode:

What happens when you mix a powerhouse ALS advocate, a faith-driven advancement leader, and a whole lot of heart? You get this conversation.

Recorded live at GiveCon, presented by Bloomerang and QGiv, I sat down with Wendy Faust, Executive Director of Live Like Lou Foundation, and Jen Waning from the Sisters of St. Francis, and let me tell you—it was one of the most real, heartfelt, and surprisingly joyful chats I’ve had in a long time. We talk about the uncertainty so many nonprofits are navigating right now—and how to meet it with clarity, community, and courage. Wendy shares how Live Like Lou is turning personal loss into legacy and how even a simple lemonade stand can spark powerful donor connections. Jen reflects on what it means to honor the wisdom of 124 sisters who’ve spent their lives in service—and what legacy looks like when you’re truly thinking long-term. Together, we celebrated how nonprofits hustle for joy, even in the hardest moments. If you’ve ever wondered how to make your mission magnetic—or how to show up more boldly in your community—this is the episode for you.

Topics:

  • The fundraising challenges and opportunities facing nonprofits in 2025

  • How Live Like Lou is funding early-career ALS researchers and supporting 700+ families annually

  • The power of community events, like Lou Gehrig Day and Lou’s Crew peer fundraising

  • Strategies for getting new, younger supporters involved in niche causes

  • Legacy work with aging communities—how the Sisters of St. Francis are preserving stories and values

  • What it means to be transparent with donors during uncertain times

  • The emotional and deeply human side of nonprofit work—grief, joy, and everything in between

  • Using storytelling, branding, and real-life moments to deepen donor connection

  • The importance of “repping” your mission—and how a hat or sticker can start a movement



It’s not your stories—it’s how you’re telling them. If your amazing work isn’t getting the attention (and donations) it deserves, it’s time for a messaging shift. The Brave Fundraiser’s Guide guide gives you 10 done-for-you donor prompts to make your message impossible to ignore. Get it for free here! https://christinaedwards.krtra.com/t/xKuLs6tOiPZa


Christina’s Favorite Takeaways:

  • “In the midst of change, there's lots of opportunity.” - Jen

  • “In the first six months, we had six funerals. There was sadness, of course, but we celebrated what these phenomenal women did and the impact that they had on the world.” - Jen

  • “Baseball games are a lot of fun, but it's also been such a powerful way for us to get the message out.” - Wendy

  • “Just because your mission is specific a niche, and if no one knows anyone in that specific niche, doesn't mean they may not be a great donor, a great volunteer, a great supporter.” - Christina

  • “You were put on this earth to make other people happy” - Jen

  • “One of the best gifts to teach a kid is to care about other people. It is such an important legacy.” - Christina

  • “Life is ugly. Diseases are ugly. We live in a world of a lot of uncertainty, but where you can find the joy, focus on it.” - Wendy

Hustle for joy.
— Rachel Hollis
 

You Get To Have Purpose And Profit. I’ll Show You How.