If video is not part of your weekly content strategy, you're seriously missing out on growing your audience. This is where partnerships are developed, stories are shared and leveraged with a new audience. This is where the magic happens. New followers=new supporters!
Read MoreFor the first time ever, there were TWO Giving Tuesday online fundraisers last year: one in May and one in December. Some think that one event poached donations from the other... and that it resulted in less donations overall… Did it?
Read MoreIf you’ve worked at a nonprofit for more than a few weeks… you’ve probably heard a colleague complain about “donor fatigue.”
It’s an uber-common nonprofit term for “No, we shouldn’t send that email/call/text/social post etc.” because of fear that the donor has been asked to contribute to your org too often and they are going to be turned off, bigtime!
Read More"Best" And "Thank You" Are Tired. We're Tired Of Writing Them And You're Tired Of Reading Them!
Read MoreIf you’re a marketer, you most certainly know the rule of seven.
But, if you’re a nonprofit professional, you might not. Here’s what it is and here’s why it’s so important.
Read MoreSo you think you need a marketing plan. Something outlining the next 12-36 months of all marketing endeavors for your organization.
So many organizations think they need a comprehensive, lengthy marketing plan, but that's not actually what they need.
Read MoreAny time you’re about to launch a new event, campaign, fundraiser, auction… READ your copy and look at your invite with fresh eyes. Like a newbie to your organization. Is it easy to understand?
Read MoreOn the heels of Giving Tuesday Now, it was really easy to distinguish the brands that were implementing this tactic, and the ones that weren’t.
Read MoreA lot of orgs have a version of this or a desire to create a program that never quite happens. It doesn't have to be boring - the same old "thank you" emails and so on. How could you inspire and engage in a bite-sized way?
Read More