For the first time ever, there were TWO Giving Tuesday online fundraisers last year: one in May and one in December. Some think that one event poached donations from the other... and that it resulted in less donations overall… Did it?
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If you’ve worked at a nonprofit for more than a few weeks… you’ve probably heard a colleague complain about “donor fatigue.”
It’s an uber-common nonprofit term for “No, we shouldn’t send that email/call/text/social post etc.” because of fear that the donor has been asked to contribute to your org too often and they are going to be turned off, bigtime!
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"Best" And "Thank You" Are Tired. We're Tired Of Writing Them And You're Tired Of Reading Them!
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If you’re a marketer, you most certainly know the rule of seven.
But, if you’re a nonprofit professional, you might not. Here’s what it is and here’s why it’s so important.
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So you think you need a marketing plan. Something outlining the next 12-36 months of all marketing endeavors for your organization.
So many organizations think they need a comprehensive, lengthy marketing plan, but that's not actually what they need.
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Any time you’re about to launch a new event, campaign, fundraiser, auction… READ your copy and look at your invite with fresh eyes. Like a newbie to your organization. Is it easy to understand?
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On the heels of Giving Tuesday Now, it was really easy to distinguish the brands that were implementing this tactic, and the ones that weren’t.
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A lot of orgs have a version of this or a desire to create a program that never quite happens. It doesn't have to be boring - the same old "thank you" emails and so on. How could you inspire and engage in a bite-sized way?
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Last week's Taproot Foundation nonprofit speed consulting event had some some major takeaways. Every time I consult nonprofits at this event I come away with at least one, "ooooh, that's interesting!" moment.
This session's moment went something like this: