The Rule of Seven

If you’re a marketer, you most certainly know the rule of seven.

But, if you’re a nonprofit professional, you might not. Here’s what it is and here’s why it’s so important.

Social MediaChristina EdwardsAugust 31, 2020marketing, fundraising Comment

Does your nonprofit need a marketing plan?

So you think you need a marketing plan. Something outlining the next 12-36 months of all marketing endeavors for your organization.

So many organizations think they need a comprehensive, lengthy marketing plan, but that's not actually what they need. ⁠ ⁠

Christina EdwardsAugust 20, 2020marketing, nonprofit, fundraising Comment

Planning an Online Auction or Virtual Event? Read this first.

Any time you’re about to launch a new event, campaign, fundraiser, auction… READ your copy and look at your invite with fresh eyes. Like a newbie to your organization. Is it easy to understand?

Fundraising, EventsChristina EdwardsJune 1, 2020nonprofit fundraising, virtual eventComment

The Missing Piece of Your Social Media Strategy

On the heels of Giving Tuesday Now, it was really easy to distinguish the brands that were implementing this tactic, and the ones that weren’t.

Social MediaChristina EdwardsMay 14, 2020social mediaComment

Donor Retention Magic: Creating a Nurture Sequence

A lot of orgs have a version of this or a desire to create a program that never quite happens.⁠ ⁠⁠ It doesn't have to be boring - the same old "thank you" emails and so on.⁠ ⁠ How could you inspire and engage in a bite-sized way?⁠ ⁠

FundraisingChristina EdwardsMay 12, 2020marketingComment

Speed Consulting: When Fear Gets in the Way of Fundraising

Last week's Taproot Foundation nonprofit speed consulting event had some some major takeaways.⁠ Every time I consult nonprofits at this event I come away with at least one, "ooooh, that's interesting!" moment.⁠
This session's moment went something like this:⁠

ConsultingChristina EdwardsApril 28, 2020fundraisingComment

The Sunday Shift

Here’s a 3 minute tool to propel you through the week… especially another week of sheltering-in-place. Take a moment to make this week one you'll be epically proud of.

MindsetChristina EdwardsApril 23, 2020mindsetComment

Free Webinar: Preparing for GA Gives Day

We’re teaming up with Peach State Collective and Susannah Darrow Consulting for a FREE Webinar on Wednesday, April 22 at 10am with the scoop on how to stand out, tips for authentic storytelling, and why your organization should participate in this program.

FundraisingChristina EdwardsApril 14, 2020giving Tuesday, ga gives, fundraisingComment