When fundraising feels heavy, it’s not a budget problem — it’s a belief problem
After dozens of conversations with many non profit leaders, quick celebration first: I just wrapped the Purpose & Profit Club launch and opened my calendar for 20-minute calls. Dozens of you showed up — some longtime listeners, some brand new faces — and those conversations were electric. Thank you for trusting me with your challenges and your vision
… I”m noticing a trend. You’re looking for the perfect strategy to fix your funding problem, but a winning strategy can’t fix a broken mindset.
Here’s what it looks like -
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You might be saying.
“We’re treading water.”
“Money is a challenge.”
“Our city is oversaturated.”
“That last campaign flopped.”
“I feel uncomfortable asking.”
Different leaders. Different budgets. Same heaviness.
And here’s the kicker: the organizations saying this weren’t all small. Some were raising $20k. Some were raising $1.2M. Some, $1.7M. Same beliefs, different revenue.
That’s when it clicked: this isn’t about budget. It’s about belief.
Why belief matters more than you think
Your brain will always prove your beliefs right. If you decide “money is hard,” confirmation bias will gladly serve up headlines, flopped appeals, and awkward board meetings to confirm the story.
So the first fix isn’t another shiny tactic. It’s choosing better beliefs — on purpose.
Three shifts that change everything
Test your belief with data. If you think “the city’s oversaturated,” go find proof to the contrary. Who’s raising money in your backyard? How are they standing out? Learn from what’s working.
Trade one belief in, one belief out. Swap “these are challenging times” for “we’re built for challenges.” Or replace “we can’t invest” with “we’ll pilot this smart and measure ROI.” Specificity matters.
Act like it. Belief without action is just wishful thinking. If you claim “we stand out,” then sharpen your messaging, test a bolder ask, or run a pilot campaign that proves it.
What going “all in” really looks like
Leaps don’t mean reckless — they mean clarity and runway.
Define what “all in” means (3-month pilot? monthly giving launch? investing in support?).
Give it the runway it deserves (no, a monthly giving button is not a launch).
Get decision clarity from leadership (bring a one-pager, ask for a yes/no).
Measure and iterate early (double down on what works, pivot fast on what doesn’t).
For the leaders stuck in park
If your car’s running but you’re not moving, that’s a decision too. A tiny tweak on the same old playbook won’t cut it. You don’t need a dozen opinions — you need clarity, commitment, and disciplined follow-through.
Be the leader who decides, tests, proves, and scales.
Try this today
Write down one limiting belief you’re carrying. Then write the opposite belief you’d rather lead from. Finally, name two bold moves you’ll take this month that act like the new belief.
That’s your real starting line.
Ready to turn belief into revenue?
Belief fuels your mission, but belief alone won’t fund it. You need smart systems, clear strategy, and support that actually moves the needle. That’s where these programs come in—built to help you scale with confidence and raise real revenue.
🔹 The Purpose & Profit Club® Fundraising Accelerator
Our flagship coaching program for nonprofit teams and leaders who are done playing small. Get the tools, mindset, and support to scale your mission, build authority, and fundraise with confidence.
🔹 The SPRINT Method™ for Solo-Led Organizations
Stop fundraising like it’s 2013. Create modern, high-converting 5-figure campaigns without time-heavy raffles, auctions, or DIYing it. Designed for emerging nonprofit founders, part-timers, and solo shops, get the campaign system to master online fundraising.
🔹 Easy Emails For Impact™ Self Study Course
Turn your inbox into an income stream. Learn how to write emails that convert into $5K campaigns — no begging, no guessing, just powerful email campaigns that move people to give.