Online Marketing — Splendid Consulting and Coaching for Nonprofits and Mission Driven Businesses

Empowering Change: The Art of Engaging Supporters Through Effective Messaging

Ready to take your nonprofit to greater heights and foster a dedicated community of supporters, donors, and clients?

Allow me to introduce you to a curated guide that holds the potential to transform your nonprofit into an entity that effortlessly attracts ideal funders and advocates. It's time to ensure your mission resonates deeply, fosters authentic connections, and drives meaningful action.

Email Marketing, Online MarketingChristina EdwardsSeptember 27, 2023nonprofit marketing plan, nonprofit fundraising, Building Relationships, email marketing, Engagement for Nonprofits, fundraising, Marketing nonprofits

Nonprofit’s Great Disruptor: Embracing Risk

Guest post by Sherry Quam Taylor

The revenue trajectory of your organization has way more to do with the leadership's comfort level with investing in spending than some of their revenue-generating ideas.

Events, Fundraising, Online Marketing, ConsultingChristina EdwardsAugust 1, 2023nonprofit fundraising, guest post, marketing, social fundraisingComment

Leverage the Power of Influencer Marketing for Nonprofits

Are you battling how to stand out on social media? Are you frustrated with DIY-ing your strategy and tired of over-asking the same group of Instagram followers or donors to support your cause?

Honestly, it’s nearly impossible to stand out online if you don’t have a sustainable strategy and marketing plan tailored to your business. The solution to raising your visibility and your revenue is much simpler than you think.

Unlocking Donor Loyalty: Skyrocket Your Income with Engaging Emails

There are so many nonprofits, organizations, and even consultant entrepreneurs with many email subscribers - but they're not emailing their list as often as they should, and the emails need a total makeover.

10 Lessons from My Interview with Mariah Coz

I recently sat down for a conversation with my coach and mentor, Mariah Coz. She shared so many golden nuggets that are too good not to share!

Online Marketing, MindsetChristina EdwardsMarch 20, 2023Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

2023 Must Reads for Genius Changemakers

This past year I’ve read and listened to life-changing books and audiobooks, and it’s time to share my favorite books for consultants, nonprofit leaders, and social changemakers like you!

Online Marketing, MindsetChristina EdwardsJanuary 9, 2023Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, jeff henderson, gary vee, celeste ng, adam grantComment

3 Marketing Mistakes that mission-driven leaders make (and what to do instead)

Sometimes you know you’re missing the mark, but it’s tough to pinpoint quite how. Luckily for you, here are some easy fixes to help you reach your fundraising goals and reach more people!

business coaching, Online Marketing, MindsetChristina EdwardsSeptember 23, 2022marketing, Marketing non-profit, nonprofit, mission driven, marketing mistakes, donor appeals, Atlanta nonprofit, atlanta, ethical storytelling, online appeals, Building Relationships, donors, social impactComment

Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

Painkiller (S.O.S. make this pain stop now!)
Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

Online Marketing, Social Media, MindsetChristina EdwardsJune 15, 2022fundraising online, Social media marketing, influencer, influencer marketing, Atlanta nonprofit, Marketing non-profit, workshop, nonprofit fundraising, marketingComment

The Best Types of Engagement-Boosting Instagram Posts for Nonprofits

Skip the crazy filters and frames on Instagram and optimize your posts to generate more supporters and donors with these 3 essential posts!

Instagram is the perfect place to attract new supporters and generate buzz for your org, but the same old static feed posts aren’t stopping the scroll 🛑

Social Media, Online Marketing, ResourcesChristina EdwardsMay 25, 2022Atlanta Non-profit, Social media marketing, social fundraising, social media for nonprofits, Non-profit, consulting, Building Relationships, instagram, Instagram stories, Engagement for Nonprofits

The 80/20 Rule is Dead (and what to do instead)

When I first started my digital marketing agency over a decade ago, we actually followed the 80/20 rule. Here's the gist:

Online Marketing, Social MediaChristina EdwardsJanuary 4, 2022Comment

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